Assemble Stream

Product strategy, rapid prototyping, and UI design for a brand new streaming platform showcasing live performances.

Small Planet helped build Assemble Stream’s frontend streaming experience, which offered the ability to sell tickets, stream, and access content related to live theater performances.

It was incredibly fast-paced: in that first month we essentially went from beginning to end of a product life cycle, creating a demo that had to pass muster with audiences, investors, and partners.

Services
  • Product Strategy
  • UI/UX Design
  • Rapid Prototyping
  • Front-end Development
Tech
  • Brightcove
  • React/NextJS
  • Vercel

A bespoke streaming content platform

Every theater, and every theater production, is totally unique, that’s the beauty of live performances. Assemble Stream needed to capture and share that energy so theaters could share that energy and passion with audiences all over the world.

Assemble Stream provides technology and expertise to enable partnering theaters to share premium “hybrid” events with bigger audiences. 

Full UI for ticketing, payment, and fulfillment

We developed the frontend architecture to be a sort of “hub” A theater can set up its own branded microsite, load unique content, sell tickets, then stream shows.

We did a month-long demo project with a fixed deadline, building a rapid prototype of the site and timeboxing the project day-by-day.

It was incredibly fast-paced: in that first month we essentially went from beginning to end of a product life cycle, creating a demo that had to pass muster with audiences, investors, and partners.

Pivoting to meet market demands

Assemble Stream’s product strategy was adjusting to rapid changes in the marketplace at the same time we were building out wireframes and end-to-end user flows.

We worked on the overall product strategy in real time, helping to refine the branded microsites model of distribution and asking ourselves and all of the stakeholders, “Does this make operational and aesthetic sense for both theaters and theater-goers?”

Market demands also required an intuitive CMS for the theaters to use, so we tested different options before installing one that would be accessible for all skill levels and include necessary tools like Stripe for payments.

Little instances of magic

The user experience is full of small, responsive design touches that make the experience special.

We thought through what it means to actually be in a theater, and how to translate that feeling to the screen. The UI needs to change as audiences engage with the Assemble Stream platform, such as subtle fades in the UI that make it seem like the lights are dimming.

We developed a flexible brand system for the theater landing pages that preserved the authenticity of each theater while keeping the experience consistent and true to Assemble Stream’s brand. We had to make sure our system would work no matter what color or logo or visual assets are to be used.

Given the timeframe, this was a phenomenally rapid-paced branding exercise. Within weeks we went from nothing to a logo, then multiple versions of that logo to be used for different parts of the journey.

Beam me up, Scotty.