Aetna

How Small Planet’s Velocity experts filled critical roles on Aetna’s ActiveHealth team and gave the holistic wellness program a complete refresh of its core member engagement activities.

Small Planet producers, designers, and strategists embedded within ActiveHealth and played a key role in delivering the project on schedule.

Services
  • Product Management
  • UX and UI Design
  • Content Strategy

Product leadership

Our team members onboarded within days, and from the beginning operated with the same trust, communication, and accountability as in-house Aetna employees.

Velocity producers managed the entire workflow against real-world timelines, taking direct responsibility for stakeholder workshops, requirements-gathering, scrum ceremonies, and setting priorities for the development team.

Data-driven UX

After gathering strategic consensus with internal stakeholders, we led content strategy and design using wireframes, interactive prototypes, and qualitative studies to test concepts.

Velocity designers ultimately restructured the entire navigation, flow, and general UX of the app considering multiple personas with different points of entry into the flow, and different scenarios based on sets of ailments and/or diseases.

Inclusive design and visual QA

During our multi-year engagement, we overhauled everything from health and wellness dashboards to goal tracking to incentives and rewards.

We created an entire library of illustrations to dynamically feed the Activities section, and made sure the app followed Level 2 AA WCAG usability guidelines.